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Profile – Annabel

So after much feedback from our community, you want to know more about the behind-the-scenes at AGT, with that we’ve decided to sit (no easy feat!) our founder Annabel down for five minutes and ask her some personal and not-so-personal questions!

What’s your name and what’s your job position?

Annabel or Bell to friends- founder and chief decision maker of AGT.

Give us your backstory?

A very happy Annabel with the newest member of our design studio!

As a child, I loved learning and creating: dancing/ singing/ acting/ making, learning about new cultures and helping people. I always helped others’ out- often involving myself in situations to fight for the right thing. I spent a while figuring out what I wanted/who I was in my early adult years and when I decided I wanted to get into fashion- I went full speed ahead….that’s me- slow to start and then intensely dynamic. It’s funny that I’ve come full circle and am developing my own responsible luxury fashion house which has social enterprise as it’s heart. 

How did you get involved at AGT?

I started AGT after getting frustrated with the industry the way it is; luxury fashion should be the most responsible with its effects on the environment, people and the world. If the people at the top of the industry don’t set the right example, can you imagine how bad it is at the bottom?

What are your likes and dislikes?

I love dark chocolate, early mornings in nature and late nights with the people I love. I dislike marmite, inequality and my anxiety-riddled brain stopping me from making a decision.

5 fun facts?

  1. Even after all many years of not dancing, I can still do the splits!
  2. My sisters and I often get asked if we’re quintuplets: we’ve got seriously strong family genes.
  3. When I speak French, I’ve got a weird southern French/Canadian twang to my accent.
  4. I will find any excuse for fancy dress.
  5. I love a challenge and will give anything a try!

What’s your goal for your career?

World domination! The big dream is that AGT leads as the responsible creative group with education, technology and the environment as its root values.

What’s your goal for your personal life?

Ultimately to be happy and settled with my own family but in my typically contrasting style, also to travel and absorb as many cultures as possible in my lifetime.

What’s been the best part of starting up your own business so far?

Seeing happy customers…. and knowing that I’m developing a social enterprise that will add value to the world we live in.

What has been the biggest hurdle with your business?

Me! I suffer from anxiety and I can be my own worst enemy: I call it analysis paralysis. Also last year I had to have surgery: this is where I learnt that I am not invincible- I need to stop taking my physical health for granted and remember that I need to look after myself.

Who is your ideal client?

A creative industry professional who loves beautiful clothes that work at work and into the evening/weekend: caring about how the garment has been made as much as how well it fits.

What’s a standard day like for you?

Wake up, check emails/news, basic stretches and meditate, shower and dress according to my schedule. I make breakfast and look over today’s to-do list: anything from pattern cutting and sampling, updating the marketing, doing budgets or speaking to freelance workers/factory and more. Lunch, walk and work til 6/7pm before yoga. Home, shower and prep things for the next day and unwind by catching up with friends, a book or a film. Although too often I start working again until the early hours.

What do you typically wear to work?

My day-to-day uniform is smart/casual and comfortable- it tends to be black or navy with a flash of colour thrown in. Occasionally I’ll dress up for meetings or dinners just because it’s nice. Comfort is key!

If you could give one piece of advice to anyone starting up their own company, what would it be?

Haha, I’m cheating as it’s two parts: 1) It’s going to be hard, so make sure you’re doing it for the right reasons because even with fire in your belly- there will be long, hard days. 2) You’re on the fastest track to learning about yourself so don’t forget to give yourself a break and unwind too.




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