Blog, Education, Ethically & Sustainably Responsible, Fashion Tech & Innovation, Social Enterprise

Fashion Revolution Week is here 24th-30th April, 2017

Fashion Revolution Week was created by Carry Somers and Orsola de Castro after the Rana Plaza factory collapse on the 24th April 2013. The collapse was the fourth largest industrial disaster in history where 1,138 people were killed and another 2,500 were injured.

Unfortunately, incidents like these in the fashion industry do happen and often going unreported as to not lose contracts.

Angry that 1,138 lost their lives in one building, the Fashion Revolution team decided to stand up and demand change -the Fashion Revolution team started the #whomademyclothes campaign. The campaign runs in the last week of April every year and it encourages consumers to ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.

At AGT, we champion #whomademyclothes as we believe that everyone has the right to fair working conditions and the planet we live is a precious resource, for which we are all responsible.

As an individual, have you ever wondered who made your clothes? How much they’re paid, and what their lives are like?

Clothes go on an immense journey before hitting shops, passing through the hands of cotton farmers, spinners, weavers, dyers, sewers and others. Did you know approximately 75 million people work to make clothing? Of which 80% of them are women between the ages of 18 and 35.

However, the majority of the people who makes clothes for the global market live in poverty, unable to afford life’s basic necessities. Many are subject to exploitation; verbal and physical abuse, working in unsafe and dirty conditions, with very little pay.

So what can we do? 

As a fashion house- a percentage of profits from our ready-to-wear collections will go to three charities: one combatting environmental issues, one against the poor working conditions and slave labour and the third, female equality.

We think the best way to change the multi-faceted fashion industry is by being as transparent as possible. For every product we manufacture has a story and you, the consumer has a right to know it from its farm to source. Honesty is our policy and a breakdown of costs and sources is our aim.

As an individual;

  1. Be curious- read up more here, learn about the industry and look at the labels before buying.
  2. Get in contact- with brands, show off the label and ask them #whomademyclothes
  3. Do something– initiate a conversation with family or friends in real life or on social media, learn to sew and repair your clothes, upcycle and recycle old pieces into new, buy from charity and vintage shops, buy from brands who are ethically and sustainably responsible.

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